target finds a gold mine

Image credit: Thomas Concordia/Getty Images for Target from the New York Times Article http://www.nytimes.com/2011/09/14/business/demand-at-target-for-fashion-line-crashes-web-site.html?_r=1&src=tp

Target is brilliant. That is all I have to say. Finally, a group of entrepreneurs have recognized the social phenomenon that people will pay for excellent design. And, in this case, we don't have to pay much at all. It is no wonder then that the Target website almost crashed with revenue equal to that of traditional Black Friday sales.

I am convinced that if architects can understand sales the way that the executives at Target understand it.... we too could have some type of revolution. I have rarely met a "lay person" who understood that good design does not have to equal a higher than average cost. So, it is up to us to lead the way. Design it - and they will come.